![]() ![]() What has become clear is that there is a larger share of overall revenue that is splintering under the different gaming platforms. Have you changed anything about the way you run Got Game Entertainment because of user information, and if so, what? Our relationships with retail buyers provides us with a great source of information of what today’s customer is looking for. Got Game Entertainment has had tremendous success in getting product in major retail outlets. We conduct marketing surveys and always invite consumer feedback. From the beginning, we have given careful thought to our audience and to make sure we hit the right marketing channels, inside and outside the traditional gaming outlets. We have an excellent understanding of the adventure community, and what makes it tick. How much of an idea do you have of who your audience are, and how do you go about obtaining user statistics? We’re determined to continue our company’s commitment to deliver top titles in 2007 and beyond. We have had a number of successes, not only from a sales standpoint but also in terms of industry recognition – for example, PC Gamer awarded Bad Mojo: Redux its Adventure Game of the Year in 2004 and tapped Laser Squad Nemesis as an Editors’ Choice. Which games have been your biggest successes to date? Now, the main challenge is sourcing the right products from developers. However, as the company has expanded its product line, financial viability has become less and less of a challenge. How difficult has it been to keep the company financially viable as an independent publisher?Īs an independent publisher, it was definitely a challenge in the beginning. It’s also allowed us to make the strategic decision to venture into additional genres, and platforms. It allowed us to be part of a community, to more readily source a number of great adventure games, and bring those games to a community we very much value. The initial adventure genre focus gave the company a base from which to work. What effect do you think this focus has had on your business? Regardless of genre, the company is always looking for the best quality entertainment to bring to market. Got Game Entertainment has released additional genre products, including RPG, strategy, and casual games. Also, the adventure community is tightly knit and a pleasure to be a part of. I was involved with Sierra Online in the late ‘80s and early ‘90s, so my passion for adventure games was rooted at the company. Why have you chosen to focus on the adventure genre more so than other genres, and where does your passion for the genre stem from? With each new game release, our name gains mind share with developers, retailers and consumers. From the beginning, we were determined to market the company and the games consistently and professionally to both the industry and the consumer. It's a challenge for any new company to establish a brand name. How difficult has it been to establish a name for the company? Sourcing good game content, and planning for the timeline between signing development deals and releasing product at retail. What challenges did you run into initially with setting up the company? Got Game Entertainment was formed January 2002, with the vision to publish and offer consumers entertaining games. When was Got Game Entertainment formed, and what were your aims for the company? Since niche publishers often provide some of the more interesting content available on the market, Gamasutra spoke to Horowitz about Got Game Entertainment’s initial genre focus, their current stylistic expansion, and his own views on the future of adventure gaming. Just prior to the end of 2006, they announced the intended first quarter US release of Penumbra: Overture - a first person horror-adventure game developed by Frictional Games and published in the UK by Lexicon Entertainment. This push into mainstream publishing continues in 2007 with the release of casual title Brickshooter Egypt at the end of January – though this certainly doesn’t mean that the company are abandoning their roots. The company made their name publishing adventure titles, but have branched out, with some success, into casual games and other genres. publisher founded in early 2002 by Howard Horowitz, an adventure game aficionado who has previously worked for companies like Sierra Online. Got Game Entertainment is a small independent U.S.
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